By Leroy Robinson Jr.
Founded in 1971, the Academy of promoting technology is a world association devoted to selling well timed explorations of phenomena relating to the technological know-how of selling in idea, learn, and perform. between its companies to individuals and the neighborhood at huge, the Academy deals meetings, congresses and symposia that allure delegates from around the globe. displays from those occasions are released during this court cases sequence, which bargains a accomplished archive of volumes reflecting the evolution of the sphere. Volumes bring state of the art examine and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of promoting technological know-how (JAMS) and AMS Review. Volumes are edited via major students and practitioners throughout a variety of topic components in advertising technological know-how.
This quantity contains the complete complaints from the 2009 Academy of selling technological know-how (AMS) Annual convention held in Baltimore, Maryland.
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Extra resources for Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
G. and Sörbom, D. 2005. 72 for Windows. New York: Scientific Software International. S. P. 2004. Strategy maps – Converting intangible assets into tangible outcomes. Boston MA: Harvard Business School Press. Reichstein, T. and Salter, A. 2006.
Using structural equation modeling, the authors demonstrate that different market-based assets drive both technological and process innovation capabilities, which, in turn, contribute firm financial performance outcomes. INTRODUCTION The drivers of competitive advantage and business performance are central topics in marketing and strategy research. In the present study, we investigate whether market-based assets provide critical input for technological and process innovation capabilities within firms.
From firms’ value delivery point of view, assets are ultimately realized, directly and indirectly, in the external marketplace (Teece et al. 1997). Although past attempts have predominantly concerned internal resources for efficiency improvements, the major source of a competitive advantage is increasingly claimed to come outward in terms of market-based resources (Srivastava et al. 1998). This is due to the nature of competition that has shifted from individual firms towards competing through networks of strategic partners.