A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips

By Andrea Phillips

The First How-To technique consultant to Transmedia Storytelling

“Phillips’s publication is a strong software for someone who desires to make a profession for him- or herself in the global of transmedia. via her counsel, the reader is ready to comprehend the basics of transmedia and the facility it might probably have whilst used with a compelling and powerful story."
―David Gale, govt vp, MTV move Media

“Transmedia storytelling is a daring and intriguing new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent consultant to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and join the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute function movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving options at the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers in a position to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and unusually remarkable international of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive procedure for telling tales throughout a number of media systems and formats―and it’s quickly turning into the go-to approach for a wide selection of companies. in the event you paintings in advertising and marketing, interesting, or advertisements, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you would like this ebook. Written by way of an award-winning transmedia writer and well known video games fashion designer, this publication exhibits you the way to make use of an identical advertising instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll find out how to:

  • Choose the appropriate structures in your story
  • come to a decision even if to DIY or outsource paintings
  • Find and maintain a robust center creation staff
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your individual profitable transmedia career

With those confirmed media-ready options, you’ll how one can generate must-read content material, must-see video clips, and must-visit web pages that would in simple terms develop higher as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with constructions comparable to exchange fact video games and fictional personality sites―or even “old-fashioned” systems corresponding to e-mail and make contact with calls. The extra you hook up with your viewers and the extra you get them focused on the storytelling approach, the extra winning you'll be.

This isn’t the long run. this is often now. this is often the way you inform your tale, contact your viewers, and take your video game to the following level―through transmedia storytelling.

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Extra info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Example text

You’ll find an incredible variety of structures and revenue models. Nowadays, most original, nonmarketing transmedia projects feature a tentpole video element, be that a film, a TV show, or a web series. Take, for example, the popular MTV show Valemont, which consisted of shows played on the air and a sprawling, highly interactive social media footprint for the characters. This vampire university show was so successful that a second season is reported to be in the works; Electric Farm Entertainment has sold the show to international markets, as well.

30 A C r e ato r ’ s G u i d e to T r a n s m e d i a Sto r y t e l l i n g OTHER MEDIA W The Primatech Paper website NBCU Photo Bank. Used with permission. hen transmedia marketing moves into television, you see a subtle shift in the relationship between transmedia components and the main event; the chronologies begin to overlap. For the NBC show Heroes, for example, the online Heroes 360 Experience provided a wealth of complementary content, including a web comic that spelled out many characters’ origins and motivations, sometimes before they even appeared on the show.

It’s a reimagining of Shakespeare’s Macbeth. During the show, the audience is dispersed across five floors of a “hotel,” each representing a different place in the story world: a mist-wreathed graveyard with an iron fence; a loud nightclub; a row of bathtubs in an insane asylum. The audience must wander through these locations, sometimes stumbling on actors and watching the scenes play out, as though they have become particularly voyeuristic ghosts. Just performance art, right? Yes—until you learn G\ 33 34 A C r e ato r ’ s G u i d e to T r a n s m e d i a Sto r y t e l l i n g that the show extends into some puzzle-driven bonus material similar to an ARG.

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